Daily Harvest’s Crumblegate is a Masterclass in How Not to Respond in a Crisis

Yesterday my boyfriend sent me a link to this tweet, which no amount of context would make seem like less of a disaster for Daily Harvest, a subscription startup that sends you frozen healthy meals, is backed by celebrities like Gwyneth Paltrow, and is valued at more than $1 billion for some reason. “Betting right now that the Daily Harvest recall stems from a bad batch of mushrooms. The combination of GI distress, food poisoning symptoms, and acute hepatitis is exactly what happens when you eat a death cap — right down to…